STRATEGY, STORYTELLING & STEP-BY-STEP TUTORIALS TO GUIDE YOU THROUGH CONFIDENTLY GROWING YOUR BUSINESS WITH VIDEO.

GETTING ON CAMERA & BEING VISIBLE DOESN’T HAVE TO BE SCARY.

 

I believe part of why being on video feels so scary is because we’ve been programmed to believe that we have to look a certain way …  sound a certain way … to engage our viewers and to convince them that we’re credible. With so many rules, it’s no wonder why this creates resistance to actually getting on camera and sharing your message into the world!

Humour me for a moment. Do any of these sound familiar?

“I LOOK TOTALLY STIFF AND UNNATURAL ON CAMERA.”

When the inner critic is always rearing its ugly head, it becomes harder and harder to keep moving forward. You’re not sure if that video is good enough to go public … you dread seeing yourself on video … and soon, you just don’t bother with videos at all because it feels so crappy.

What if I could show you how to re-wire your brain so you can find your own camera style that looks good and feels good?

“I NEVER KNOW WHAT TO TALK ABOUT … MY LIFE IS KINDA BORING.”

When you’re always looking for the “perfect story”, this not only creates a ton of pressure, but the results usually fall flat because it’s too constructed and the real you doesn’t shine through.

What if I could show you how to create connections through stories and experiences that generates an endless supply of content?

“I’M AN INTROVERT AND DON’T FEEL COMFORTABLE BEING TOO VISIBLE.”

But I’m going to let you in a secret: being an introvert can be the greatest gift that you own up to. When you step into the role of being a leader, not only will no longer be afraid of being too visible, but you’ll be able to show the world that introverts can be wonderful leaders who connect deeply and genuinely with their audience.

“IT’S IMPOSSIBLE TO FIND THE TIME TO MAKE VIDEOS.”

If you see videos as a task, then it’s always going to feel like a daunting task to tackle. But if you understand that it’s the most effective way bringing prospects (and cashflow!) into your business, you would probably find the time, right?

Now with livestream videos, it’s never been easier to grow your tribe, attract new prospects and turn viewers into clients. (And you don’t even have to go through the hassle of setting up your lights! How awesome is that?!)

 

After getting thousands of shy business owners to finally hit that record or “go live” button, and clearing my own resistance around being on camera, I know that in order to confidently use video, the mindset work comes first.

When you cultivate your confidence, your business AND PRESENCE naturally grows as well. 

When you commit to taking action from confident ideas, and step into being your authentic self, something magical happens … you become magnetic.

IMAGINE IF YOU COULD …

  • CARRY UNSHAKEABLE CONFIDENCE EVERY TIME YOU’RE ON CAMERA. 100% 100%
  • NATURALLY GROW A COMMUNITY WHO’S IN LOVE WITH YOU & EXCITED TO HEAR ABOUT YOUR OFFERINGS. 100% 100%
  • BUILD YOU LIST IN SIMPLE DO-ABLE (AND FUN!) WAYS. 100% 100%
  • TRULY HARNESS THE POWER OF VIDEOS SO YOUR MESSAGE & BRAND STANDS OUT. 100% 100%

INTRODUCING …

 

trifecta-primary-logo

 

BRINGING TOGETHER STORYTELLING, STRATEGY, AND THE SUPPORT SO YOU CAN FINALLY LIVESTREAM, RECORD, AND EDIT CONFIDENTLY, TO GROW YOUR ONLINE PRESENCE. 

I’ll show you how to build the foundation of your online business, by knowing how to leverage your video content with the exact types of videos you’ll need to build your list, attract customers and clients, and do it in a way where your natural personality shines.

The success of your online business rests largely on these 3 things: your Platform: where your audience finds or discovers you, your Pipeline: how you bring new prospects into your world, and your Parable: the storytelling that connects your message with their hearts.

YOU’LL HAVE YOUR   OWN VIDEO  TRIFECTA TO GENERATE MORE VIEWS, LEADS, AND CUSTOMERS … USING THE POWER OF VIDEO.

Within each part of your Trifecta, are the videos. These videos will show your audience who you are, and nurture them at every point of your brand experience. Depending on where you are, you may choose to implement just one part of your Trifecta. In which case, you’ll still see results!

Or, you may be ready to implement the whole thing, which is designed to help you attract customers and clients based on your heart-centred message. I’ll be sharing not only the strategy, but the art of winning hearts through beautiful, emotive imagery.

CONFIDENTLY GROW YOUR BUSINESS WITH VIDEO!

BY CLICKING THROUGH, YOU AGREE TO THE PROGRAM’S TERMS & CONDITIONS.

AFTER YOU’VE MADE YOUR PURCHASE, PLEASE DO NOT REFRESH YOUR BROWSER!
YOU’LL BE RE-DIRECTED TO THE CONFIRMATION PAGE WITH INMPORTANT INFO!

HEY. I’M EMMY WU!

 

I’m a cinematographer and video marketing strategist with a passion for visual storytelling. I built my entire career behind the camera in the film industry, so when I had to put my face on camera, it wasn’t something that came naturally.

But I knew that I could offer guidance around video tech and storytelling, so I became relentless in overcoming my own emotional barriers, and committed to sharing my knowledge of video and the power it has to connect with people faster than any other medium.

Today, I’ve helped hundreds of clients and students grow their businesses well into the multi 6-figure mark, and have shot & edited an award-winning feature-length documentary, The Remembering.

At the heart of what I do, is a love for storytelling. In this program, I share the art of video storytelling, along with the strategic roadmap to help you reach your business goals.

COMMUNITY LOVE

The value that Emmy offers in Video Trifecta is phenomenal. The course is about so much more than just video, it’s actually step-by-step how to create your own successful online business using video. So much of Emmy’s heart is visible in this program. Emmy’s friendly and professional teaching style, and her clever use of learning principles will appeal to aural, visual, and kinesthetic learners. Emmy has taken her own business from 1:1 to online, and that’s visible in every module. She teaches not only what works, but also many hidden traps for new online entrepreneurs.

NIKKI FRYN

AWARENESS & LIFE COACH

Emmy, you are THE MOST VALUABLE PERSON to be around! With your help, I’ve launched my new membership site, and already have 21 wonderful new students!! You’re always there for us and you put all your efforts into each of the questions we have. You never hesitate to help in our Facebook community and your personalized feedback is priceless! But what I love the most is you, Emmy! You’re the REAL DEAL!!

GOR MIZUFUKA

THAI FOOD BLOGGER

Emmy’s Video Trifecta course went above and beyond my expectations. She loaded us up with more helpful content that we could imagine, and then surprised us with even more in bonuses and tech lessons. Her interaction and support throughout the course has been awesome. If you are hesitant to make a decision to take one of Emmy’s courses, don’t worry, the value you receive way outweighs the small investment. You won’t be sorry!

PENNY KENDALL

LIFE COACH, AUTHOR, SPEAKER

STILL NOT SURE? CHECK OUT THESE STATS

If all it took to convert traffic into buyers was consistent blogging or creating a cool opt-in, then we’d all be very happy business owners. But clearly, that’s not true.

The bottom line is that we’ve been sold on so many different strategies to build our business, but the only way to quickly build trust and create relationships with our audience is through video.

 

  • 100 million hours of video per day are watched on Facebook.
  • After watching a video, 64% of users are more likely to buy a product online.
  • An email that includes a video receives an increase click-through rate by 96%
  • Marketers who use video grow revenue 49% faster than non-video users.

HARNESS THE POWER OF VIDEO TO GROW YOUR AUDIENCE.

BY CLICKING THROUGH, YOU AGREE TO THE PROGRAM’S TERMS & CONDITIONS.

AFTER YOU’VE MADE YOUR PURCHASE, PLEASE DO NOT REFRESH YOUR BROWSER!
YOU’LL BE RE-DIRECTED TO THE CONFIRMATION PAGE WITH INMPORTANT INFO!

HERE’S WHAT’S INSIDE THE VIDEO TRIFECTA:

MODULE 1 – CLARITY

  • CLARITY: discover your Emotional North Star by identifying your desires (and fears!) so you’ll build a business that lights your fire and fills you with ease for long term sustainability.
  • DIFFERENTIATING FACTOR: finally nail exactly what makes you stand out, and know how to leverage it in your message and offers, so any competition was a thing of the past.
  • ONE PERSON: you’ll get clear on HOW to speak to your ideal customer so you literally magnetize them in your message and website copy.
  • MAGNETIC TAGLINE: all great brands have a tagline that reflects their spirit. By the end of this lesson, you will too.

MODULE 2 – SHINE

  • VISIBILITY MINDSET: shift your mindset and step into your true power as a leader of your niche. Continue to build your audience by connecting with Influencers to boost your visibility.
  • CAMERA CONFIDENCE: stand out on camera in a way that’s totally unique to YOU. You’ll create personalized affirmations & learn how to re-wire your brain (yes! it’s possible!) to boost your confidence faster than ever.
  • MAGNETIC PRESENCE how to use body language, eye contact and your voice to create a magnetizing camera presence without coming across wrong to your audience. You’ll know how to leverage your own speaking style on camera.
  • FACEBOOK LIVE FORMULA: effortlessly flow from one idea to the next with confidence using this live video structure that allows you to speak off the cuff AND never forget a single idea again! BONUS: FACEBOOK LIVE FORMULA CHEATSHEET

MODULE 3 – PLATFORM

  • FACEBOOK LIVE FUNDAMENTALS: you’ll understand where you should (and shouldn’t!) go live, how to create engagement (even if you don’t have any viewers yet!), and how to best leverage your time on Facebook for the most impact.
  • GROW YOUR GROUP: grow a Facebook group that boosts your business revenue. I’ll show you how to easily get boatloads of people asking to join .. with zero paid advertising.
  • TOPICS HACKS FORMULA DEEP DIVE: always have a vault of intriguing and engaging topics that converts cold traffic into tribe members and turns them into raving fans and repeat customers.
  • ROCK LIVE VIDEO FOR CHALLENGES: live video challenges are THE FASTEST way to build your audience and momentum. Know exactly how to use a 5-day challenge to launch your program.
  • MODULE BONUS: 5 DAY LIVE VIDEO CHALLENGE FACEBOOK POSTS & EMAIL AUTORESPONDER SWIPE FILE! Every single post and email you’ll ever need to send for a 5 day challenge is right here for you! From getting people to join, keeping engagement high in your Facebook group, and ensuring the highest conversions with tantalizing subject lines, it’s here for you to simply swipe and deploy!

MODULE 4 – PARABLE

  • PARABLE: become a master storyteller by transforming even boring daily events into great conversation starters and community builders.
  • YOUR BRAND STORY: understand the core components of powerful storytelling and how to leverage your experiences into stories that build connection and trust with your tribe.
  • SELLING THROUGH STORY: never feel salesy or pitchy again when you know how to incorporate stories into your offers. Not only will your audience immediately resonate with your offers, but you’ll sell more. 

MODULE 5 – PIPELINE

  • KILLER CONVERTING LANDING PAGE VIDEOS: never have a landing page that doesn’t convert again! I’ll show you exactly what you need to say, how to say it and where to place it, for above industry standard conversions.
  • BUILD YOUR VIDEO PIPELINE: imagine having a video funnel that brings in continual leads and customers, month after month. I’ll show you how to build a funnel that works to convert subscribers into paying customers right from your thank you page.
  • YOUR ENGAGEMENT SERIES: you’re going to get my ENTIRE INDOCTRINATION EMAIL SWIPE FILE for a tried and true video funnel that showcase the best part of your business: YOU!
  • CRANK UP CONVERSIONS: get my ninja strategies and tools for cranking up conversions in your funnels that quickly convert subscribers into customers!

MODULE 6 – WOW

 

  • SURPRISE: I’ll show you the best video to grow your list BIG during your pre-launch, and to surprise & delight new subscribers into eager paying customers.
  • YES!!: trigger an empathy and buying response with your traffic through emotion-evoking, experience-driven sales page videos that your viewer can’t say no to.
  • RETARGET: turn warm traffic into hot buyers! I’ll show you THE best Facebook re-targeting video that’ll be your lowest cost per lead AND increases your sales.
  • STOCK FOOTAGE & SOUNDTRACKS: you’ll get an insider’s peek on the HOTTEST resources for stock footage and soundtracks that I use. Plus, I’ll walk you through my process of choosing great music and b-roll without wasting a ton of time.

TECH LAB

  • A LIBRARY TO TECH “HOW-TO’S”: it’s a COMPLETE BUSINESS BUILDING Tech Library: from Setting Up Your Camera, Lights & Audio, using a Teleprompter, and Editing in iMovie. You’ll also get full Facebook Live Walkthroughs, using tools like OBS to livestream from your desktop with screen-sharing, and how to get the most views from your livestream videos long after they’re over! Plus, how to set up customized settings in Vimeo and dripping content to your subscribers through Mailchimp or Active Campaign … plus more!

PRIVATE FACEBOOK PARTY

  • FUN & SUPPORTIVE ENVIRONMENT: where you can share your questions and victories, and know that you’re part of a like-minded community all committed to growing their business with the power of videos!

OH, BUT THERE’S MORE!

 

BONUS #1 – VIDEO SCRIPT VAULT

My $13K “Mini-Facebook Ad” video that builds your Facebook group in droves at about $0.02 per view!

“Sales Page” video to captivate your prospects and make them fall in love with you so they can’t say no!

“Brand Promo/About Me” video to showcase your unique style and elevate your online presence.

“3-Part Video Series” that turns subscribers into buyers for even premium, high-ticket items, PLUS MY COMPLETE 3-PART VIDEO SERIES EMAIL AUTORESPONDER SWIPE FILE!

BONUS #2: STANDOUT E-COURSE VIDEOS

Access my BEST-SELLING MINI COURSE where  how to create gorgeous videos for your online course with screen capture, audio and even speaking footage.

I’ll walk you through, step-by-step, so you can have a gorgeous learning experience for your student, without the headache of sorting through the tech. I’ll even show you learn how to create your own custom animated Intro with your logo!

BONUS #3: MASTERING FACEBOOK VIDEO ADS

You’ll be led through setting your Facebook ads account, connecting your website with your Facebook pixel, and taken step-by-step, through a new campaign creation process. Everything you need to know about headlines, images and best practices are here!

Then, I’ll take you behind-the-scenes on how I set up my Facebook video ad campaigns for massive list-growth for as little as $0.02 per video view. YOU’VE NEVER SEEN CONVERSIONS LIKE THIS UNTIL YOU’RE RUNNING VIDEO ADS!!

BONUS #4: CREATE YOUR FIRST PROFITABLE VIRTUAL RETREAT OR WORKSHOP

The fastest and easiest way to monetize on your expertise BEFORE building an online course or huge membership program! I’ll show you exactly how to outline your day, how to host with poise & grace, how to launch it, and how to use it to funnel more clients into your other programs. THIS WILL HELP YOU BUILD YOUR TRIBE, LEARN ABOUT YOUR AUDIENCE … AND GET PAID DOING IT!

BONUS #5: ROCK YOUR WEBINARS

Mastering webinars is an invaluable skill that gives you the ability to sell to many people. I’ll show you the pros and cons of different webinar software at different budgets, so you can decide which one works best for you!

I’ll teach you how to structure your webinars so it’s a fun experience that makes your attendees WANT to stay till the end. You’ll also be confident in asking the sale in a way that’s authentic and feels natural. I’LL GIVE YOU MY POWERPOINT & KEYNOTE TEMPLATES, SO YOU CAN JUST SWIPE. #EASYPEASY

BONUS #6: KEYNOTE & POWERPOINT VIDEO SALES LETTER TEMPLATES

These text and audio based videos can seriously crank up conversions in your pipeline … without ever even having to show you face on video! This is especially powerful for converting cold traffic to a first-time customer. I’LL GIVE YOU MY EXACT TEMPLATES TO SWIPE!

COMMUNITY LOVE.

Emmy your work is brilliant, stunning, awakening, motivating and so BEAUTIFUL. I’m so so so grateful to have you as my mentor. I’m excited to be here. To learn. To watch. To ignite the creativity that’s been smoldering for so long … and make a great business offer with video. OOXX

KIMBERLY HUNEYCUTT

HOLISTIC HEALTH & NUTRITION COACH

Emmy has the ability to take very big ideas and breaking them down to do-able steps with enthusiasm, support, and patient guidance. Her constant positive can-do approach and willingness to give her knowledge freely was a breath of fresh air!

LISA HARTWELL

AUTHOR, SPEAKER & CLINICAL PSYCHOLOGIST

Emmy is one of the most generous teachers I’ve ever met. Not only is her Video Trifecta course incredible, but the generous tips she continues to provide in the Facebook group is phenomenal. She pulls back the curtain of her own business and shares openly about what’s working and what’s not working. It’s so damn refreshing to have someone who is generous and brilliant. Thank you!

ANGELLA JOHNSON

COACH FOR SOULPRENEURS

Emmy is amazingly creative, professional and an absolute pleasure to work with. It’s worth every penny to pay someone who is a master of their craft and Emmy is definitely that. She was also great at helping novices like myself get comfortable in front of the camera and gave me some great strategies to improve my camera presence. I would unreservedly recommend Emmy to any entrepreneur who wants a first class video expert to help bring their brand to life.

PAULINE CHEUNG

FOUNDER OF MEI BAKING

Emmy is Ahhh-Mazing. She has a magical blend of technical, creative and strategy with a deep understanding of video marketing which is very rare to find. Her strategy forces you to think big picture, then she helps to hold your hand to implement all of it. I totally recommend her as the resource to use when you are looking at turning your videos PRO.

YASMINE KHATER

CHIEF FEARLESS MARKETING & SALES STRATEGY BUILDER

Emmy you way over the top delivered!! The Video Trifecta is packed with so much value! The personal connection helped me stay in the course, like a coach checking in each week to see how it was going and to answer any questions. I feel so much more confident that I can do this and how I can use video that will be effective in growing my business!

PAM KARLEN

TRANSITION MENTOR

STAND OUT ONLINE WITH A SMART VIDEO STRATEGY!

BY CLICKING THROUGH, YOU AGREE TO THE PROGRAM’S TERMS & CONDITIONS.

AFTER YOU’VE MADE YOUR PURCHASE, PLEASE DO NOT REFRESH YOUR BROWSER!
YOU’LL BE RE-DIRECTED TO THE CONFIRMATION PAGE WITH INMPORTANT INFO!

THIS PROGRAM IS PERFECT FOR YOU IF:

  • You’re ready to push through any resistance and fear of visibility to step into being the entrepreneur you’re meant to be.
  • You’re ready to stop feeling confused or overwhelmed about video marketing, so you can leverage all it’s features for growth.
  • You care deeply about people and you can’t wait to reach more people to make a bigger impact.
  • You’re ready to ditch the excuses and conquer videos (and rock your business!) once and for all.

THIS PROGRAM IS NOT FOR YOU IF:

  • You’re just playing with the idea of an online business, but don’t have a website or any offers yet.
  • You’re not ready to confront your fears or resistance around going on camera or showing up for an audience.
  • You don’t believe that you can actually grow your business faster with the power of videos.
  • You’re a course collector and won’t actually implement what you learn.

CARRON FILLED HER HOOP DANCING CLASS WITHIN ONLY A FEW HOURS OF SHARING HER VIDEO!

Carron McCabe wanted to let more people know about her company, Hooptality and increase sign ups for her hoop dancing class. Using videos was really important for her because she wanted her own style to really stand out, but she wasn’t sure how to pull it all together. Within hours of sharing the brand promotional video she had shot and edited herself using the techniques I taught her, she had new registrations and 573 new views to her video.

I just wanted to say thank you Emmy. I’ve just launched my online course and I couldn’t have done it (or my website!) without you! I cried when I saw the first video you made for me. Your focused presence and glowing spirit brought ease and enjoyment to a process I was unsure of. Video had seemed like a looming stressor and your transformed my belief by providing stellar service and creativity. I am so very grateful.

DR. HEIDI SKYE

FAMILY WELLNESS LEADER

OMG Emmy – you are BOSS at teaching this stuff. I finished editing my first video ever and I’m SO PROUD! I’m already working on my next one as a gift for one of my clients as a gift. THANK YOU SO MUCH.

MEMMA LOMAS

CREATIVE DIRECTOR

Emmy is simply fabulous! Her amazing energy, clear instructions and divine gift to pull together this jumbled idea in my head was priceless! The whole process from start to finish was easy breezy and stress-free and the final result left me with tears … of joy! Emmy will continue to be my go-to person when I need some mad video skills!

STEPHANIE MARKOU

WEB DESIGNER

Emmy provides a high level of support and truly going above and beyond to make sure her clients are fully supported and their requirements are met. I would recommend Emmy and her work to any entrepreneur that wants to put their best face forward and truly shine online through video.

CAROLIN SOLDO

SUCCESS COACH & MARKETING MENTOR

No one would ever call ME shy, but I just COULDN’T get it together to create video for my business. Even though I knew it was past time to do it! Emmy broke it down into easy, accessible, DO-ABLE steps. There’s no one I recommend more highly when it comes to adding the fastest-growing media format to your online business.

LARA EASTBURN

SOCIAL MEDIA MIXOLOGIST

I love your style, Emmy! Your authenticity and generosity to your students – and your fun personality 🙂 Thank you for all you do!

DANA GARCED

SPIRITUAL IGNITOR

CONQUER VIDEOS ONCE AND FOR ALL!

BY CLICKING THROUGH, YOU AGREE TO THE PROGRAM’S TERMS & CONDITIONS.

AFTER YOU’VE MADE YOUR PURCHASE, PLEASE DO NOT REFRESH YOUR BROWSER!
YOU’LL BE RE-DIRECTED TO THE CONFIRMATION PAGE WITH INMPORTANT INFO!

GIVING BACK ROCKS

 

We are SO lucky to be able to share our gifts. But it’s not like that for a lot of people in this world. In developing countries, billions of people live in poverty, and 70% of them are girls. But it doesn’t have to stay that way if we help.

When you become a member, you are also helping to lift a child (and those around her) out of poverty. Doesn’t it feel like heaven when we can do  amazing things with our business and help others?

My mom raised four girls single-handedly, so I‘ve always been an advocate and believer that women have the ability to break barriers and still flourish under hardship. Imagine if we can help these girls grow up with education and the basic necessities, so that she can share her gifts with the world too.

I’m committing to donating at least 10% of my profits to Because I Am A Girl’s global initiatives to promote girls’ rights and lift millions of girls (and those around them) out of poverty.

Are you in?

THIS ALL SOUNDS AMAZING, BUT I STILL HAVE SOME QUESTIONS …

 

Making an investment can sometimes feel scary. I totally get it. I want to make sure you feel confident in your decision, so let’s put some of those reservations to rest.

How much time will I need to implement in this program?

I would set aside 2-3 hours each week to be able to put everything you’ve learned into practice. Like all things, the more you do, the more traction you’ll get and the faster you’ll see results! But I know that sometimes life comes up, so if you ever find yourself in a time crunch, do what you can, and know that you’ll always have the support from our group and myself to keep moving you forward. No one gets left behind!

I'm not very techy .. can this program still work for me?

Absolutely! That’s kind of the point, isn’t it? 😉 I’ll show you the complete step-by-step on how to create professional looking videos that speak directly to your target audience, but you’ll have lifetime access to all the training materials to refer to and practice. Plus, you’ll have the support of our member’s only Facebook group whenever you get stuck! If you’re willing to commit to learning, you’ll see results in your videos and your business!

What kind of tools and video equipment do I need?

For video equipment, I always say start with what you have! If you have a just smartphone or a webcam, that will work perfectly! I do recommend some light kits and audio recorders/mics when you’re ready, but they’re not absolute essentials when you’re just starting. I’ll also be showing you how to edit in iMovie and Screenflow, so it will be easier to follow along if you’re also on a Mac. If you’re on a PC, I would recommend Camtasia. But the layout is very similar, so you could follow along and apply them to your editing program.

 

Is the content dripped or do I get instant access?

Upon making your purchase, you’ll instantly be taken to register for instant access to the membership site. Everything will available for you to dig into right away, and to keep for a lifetime!

What if I find out the program isn't right for me?

Due to the digital nature of this program, there are no refunds so please read this page thoroughly before making a commitment. If you have any questions about the program, feel free to connect with us at support (at) emmywu (dot) com. You can read the full program Terms & Conditions right here.