After working in the film industry for over two decades (where everything changes in a heartbeat but still needs to be done, like YESTERDAY 😋), I learned to become incredibly organized. When I’m looking at my business plans, I like to have a bird’s eye...
Breaking news: Discounts should NEVER be something you do to boost your sales! As a premium brand, you should only be giving discounts to your clients and customers if you really WANT to, not because you think you HAVE to to generate income. If you’re constantly...
Last October, I traveled to Italy to capture my client, Roxanne Steed’s, art & watercolor retreat in Tuscany (in case you missed this adventure you can catch up with part I and part 2!) For our client videos, I use an Archetype framework to define their...
Ciao, amici! I’d love to invite you along to experience some behind the scenes fun from my Italy adventure. I may have planned this trip and this shoot for months and months, but in the video below you’ll see the slight hiccup my trip started off with. You...
There’s something to be said about creating a memorable client experience. Not only will they associate YOU with their wonderful results, but they’ll also remember you when another opportunity comes along. Four years ago, I had the honour of collaborating...
