ARCHITECTURE OF A RING - ONLINE COURSECUSTOM VIDEOGRAPHY
Kent Raible, from Golden Sphere Studios (with his wife Lynn Raible) wanted to turn his goldsmith and jewelry-making skills into online programs so he could mentor aspiring jewelry-makers around the world. A master with his original works in the Smithsonian Museum Of Art, he had been teaching in-person workshops and creating peices for decades.
About a year ago, we launched Going Tubular which sold out within the first 48 hour early bird window. It was going to be a challenge to see if we could match those results. This time, we created a custom video launch strategy that gained impressive stats to start building audiences months before the course even opened its doors.
Below is the sales page video that we ran as a Facebook ad, and the “Coming Soon” trailer to create anticipation for the big reveal!
The Coming Soon Trailer
Emmy has a gift. She asks questions, listens carefully, and has the ability to highlight what you do in a way that your target market is ready to engage with you! She was the ringleader of our first online project, bringing all the moving parts seamlessly together. It literally seemed like one minute we were in the dark, the next we were selling out our courses! Emmy had everything lined up and led us one step at a time through the process.
After working with Emmy, we had the benefit of having a fully working and profitable funnel, and learned how to take over the reins on projects moving forward. If it weren’t for Emmy, I daresay our online courses may have never made it out into the world. It was through her insight, great ideas, ability to explain everything clearly, and fully execute, all while remaining calm and clear, that moved us forward.
Led by intuition and driven by data, Emmy is a storyteller & strategist who helps visionary entrepreneurs reach more people and create a bigger positive impact, using the power of video.
During her two decade film career, she’s worked with brands like Paramount Pictures, MGM, Subaru, and Real Housewives and bring big-screen-worthy storytelling to small business. Her video strategies have landed her clients their first $24k weekend from a sold out course, to clients booking $800k in less than 2 weeks by focusing on engagement.
At the heart of her work is her love for storytelling: by sharing what we know, we educate, inspire, and create a kinder, more loving world.
Join the free Launch & Lead Challenge on Aug 31 – Sept 4 to up-level your camera confidence, grow your tribe & launch your program with the power of video.