Getting your lighting right is crucial to professional-looking videos.
But lighting kits are bulky and take forever to set up, and learning how to position them properly can be super frustrating. Before you know it, you’ve moved the lights back and forth, left to right, upwards and downwards, until you’re SURE that you’re just really not digging this whole video thing.
When it comes to lighting, it starts with having a systematic plan that starts the SAME way for every shoot. Then, depending on your shooting environment, you’d adjust the lights systematically … not randomly.
It takes a while to understand how lights work with you camera, and it might take a little while to get the hang of it, but once you approach lighting the same way every time, it becomes second nature. You’ll want to always start with the same set up, then move your lights accordingly, based on where you are.
I hope that this video will be helpful for you when it’s time to set up those lights, so you can ditch the frustration and just get gorgeously lit videos.
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Led by intuition and driven by data, Emmy is a storyteller & strategist who helps visionary entrepreneurs reach more people and create a bigger positive impact, using the power of video.
During her two decade film career, she’s worked with brands like Paramount Pictures, MGM, Subaru, and Real Housewives and bring big-screen-worthy storytelling to small business. Her video strategies have landed her clients their first $24k weekend from a sold out course, to clients booking $800k in less than 2 weeks by focusing on engagement.
At the heart of her work is her love for storytelling: by sharing what we know, we educate, inspire, and create a kinder, more loving world.
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