You need to have a clear offer in your area of expertise, before you can take it to market to sell. But how do you know what to sell, and how to package it? We chat all about putting together a create client package in this video. Surprised I’m not...
Today’s vlog is all about creating a client-magnetizing message, even if you don’t know who your ideal clients are yet. (I think that part is pretty exciting, because everyone is always yelling about how you have to have the ideal client before you can do...
For online businesses, content marketing has been one of the tried and true methods for growing your audience. You wrote great blog content, and they’d come. You created a valuable lead magnet, and they’d opt in. A free training used to organically grow your list, but...
Sometimes, we get caught up in the purpose of our videos, that we forget that it’s our unique brand voice that ultimately captures the attention of the right audience. We might start to meander on our topics, or compromise the things that we get super jazzed about,...
The longer you’ve been in business, the more important it is to have a strong handle on forecasting, planning and implementing. When you’re serious about growing and scaling, flying by the seat of your pants just doesn’t work anymore. It’s so important that you have...
How things have changed from the first beta run of my online course from my most recent launch full-blown video bootcamp.The audience changed, my process definitely changed, but one thing always remained constant, which I believe was the key to it’s success in both...
