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How to Use Video Storytelling to Drive Connection

How to Use Video Storytelling to Drive Connection

by Emmy | Marketing & Launching

Since March, I decided to experiment with how much I can continue to grow my business WITHOUT social media .. and the results? You might be surprised … but more on that later. 😉 I came to realize that what’s most important in entrepreneurship (and life!) is...
6 Ways to Boost Sales Without Offering Discounts

6 Ways to Boost Sales Without Offering Discounts

by Emmy | Marketing & Launching

Breaking news: Discounts should NEVER be something you do to boost your sales! As a premium brand, you should only be giving discounts to your clients and customers if you really WANT to, not because you think you HAVE to to generate income. If you’re constantly...
Italy Part 3: Final Cuts

Italy Part 3: Final Cuts

by Emmy | Behind the Scenes, Marketing & Launching

Last October, I traveled to Italy to capture my client, Roxanne Steed’s, art & watercolor retreat in Tuscany (in case you missed this adventure you can catch up with part I and part 2!) For our client videos, I use an Archetype framework to define their...
Something The Marketing Industry Doesn’t Want You To Know

Something The Marketing Industry Doesn’t Want You To Know

by Emmy | Behind the Scenes, Marketing & Launching

Lately, I’ve been in a deep inquiry into this online marketing space. When I started this business 6+ years ago, I was freshly scrubbed and ready for a world of possibilities. Like most other aspiring entrepreneurs, I wanted a lifestyle of freedom where I could be my...
3 Common Mistakes Entrepreneurs Make (& How to Avoid Them!)

3 Common Mistakes Entrepreneurs Make (& How to Avoid Them!)

by Emmy | Marketing & Launching

As we settle into a new year, I always reflect on the year before and think through the things that went well, and things we could’ve improved on. I realized that when I didn’t stay FORWARD THINKING, the business suffered as a result. In the video below, I...
How to Price Your Services to Avoid Burnout

How to Price Your Services to Avoid Burnout

by Emmy | Marketing & Launching

Hey there freelancers and business owners! You may want to brace yourself. I’m about to say (type?) two very scary words: Scope. Creep. 😱 These are dreaded words for any service provider to hear, so why does it happen so much more often than it should? By the...
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Recent Posts

  • Trip Back to Canada & Doing What We Resist
  • The Wave of Quiet Quitting – And Why It Isn’t Effective
  • A Rebirth (And My Birthday!🎂)
  • How to Use Video Storytelling to Drive Connection
  • Do You Feel Overwhelmed and Like You’re Never Getting Ahead in Business?

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