After working in the film industry for over two decades (where everything changes in a heartbeat but still needs to be done, like YESTERDAY 😋), I learned to become incredibly organized. When I’m looking at my business plans, I like to have a bird’s eye...
Breaking news: Discounts should NEVER be something you do to boost your sales! As a premium brand, you should only be giving discounts to your clients and customers if you really WANT to, not because you think you HAVE to to generate income. If you’re constantly...
Last October, I traveled to Italy to capture my client, Roxanne Steed’s, art & watercolor retreat in Tuscany (in case you missed this adventure you can catch up with part I and part 2!) For our client videos, I use an Archetype framework to define their...
Lately, I’ve been in a deep inquiry into this online marketing space. When I started this business 6+ years ago, I was freshly scrubbed and ready for a world of possibilities. Like most other aspiring entrepreneurs, I wanted a lifestyle of freedom where I could be my...
As we settle into a new year, I always reflect on the year before and think through the things that went well, and things we could’ve improved on. I realized that when I didn’t stay FORWARD THINKING, the business suffered as a result. In the video below, I...
