Booking discovery calls can feel like an never ending uphill battle. But it doesn’t have to be that way! I’ll share 3 important things you can do to start booking more calls right away!
For those of you who are coaches or are in the service-based industry and you rely on clients and referrals to get work through your door, then this live stream is for you. Let’s get you more discovery calls so you can land more clients!
I’ve done my fair share of getting clients through the good ol’ fashioned technique of video calls. This is going to be so important because I’ve done a lot of these in the past and I’m pretty sure I can give you some good tips to help you with your discovery calls!
Not sure what a discovery call is? It’s typically a video call that helps you become acquainted with the person you’re selling to so that you can find out if you’re going to be a good fit. They can be stressful, but here are some things to remember going into them:
- DON’T FEAR IT: we’re trained to be good girls, don’t ask for too much, raise your hand before you can speak, so it’s no wonder that when it comes time for the ask, we’re terrified. But know fear is learned, and you can unlearn it.
- YOU’RE NOT BEING INTERVIEWED: Don’t approach this like you’re being interviewed, approach as if you’re having a genuine conversation with another person to see if you’re a good match!
- YOU GROW YOUR CONFIDENCE BY DOING IT: sure you might start out imperfect, feel nervous, but focus on being present, learning as much as you can about your prospect by asking lots of questions, and you will learn your own flow.
Ready to dive in? Me too!
DEMONSTRATE A CLEAR VALUE PROPOSITION FOR THE CALL, AND NOT SOME VAGUE “BOOK A STRATEGY SESSION”.
- Ie. “Complete the questionnaire and I will provide you with a personalized, 3-step blueprint to help you double your list.”
- Ie. “Fill out the form, and we’ll chat 1:1 over zoom to create an action plan so you can sign your first 5 figure client using webinars”
SHOW PEOPLE THAT YOU CAN DO IT VIA YOUR CONTENT (LIVE VIDEO!)
Some really great things to share are:
- case studies,
- how-to videos
- what to do, what not to do,
- 3 things that work really well.
OFFER A FREE TRAINING (LIVE VIDEO/WEBINAR) WITH YOUR DISCOVERY CALL AS YOUR CTA.
Why does this work?
- You’ve already shown them the gap (where they are now, and where they want to be)
- You’ve shown them what they need to get that result
- The discovery call can outline the HOW, but working with you will ensure accountability and results
WHERE TO ASK FOR DISCOVERY CALLS:
- Create a survey and everyone who completes it can get a free assessment
- Adding it to your lead magnet and email sequence (at the bottom of your newsletter; P.S’ are most read parts of emails)
- Offer a small number of sessions to your Facebook group or social media
- Immediately after a launch / promotion
- At the end of a paid workshop or group program to work with you in a deeper way
- Asking past clients
- Ask past clients for referrals
- CTA at the end of your live videos
Your takeaways? Remember that you should practice discovery calls to get good at them. Everything takes practice! Offer your readers an incentive to book one; make it clear, not vague. Put your discovery call as a call to action at the end of products or freebies!
If you have any questions about booking more discovery calls and landing clients? Leave a comment below!
Want to continue the conversation? I’d love for you to join me on Instagram. You’ll see posts about video, travel, and growing a creative business, while always honouring your heart and soul in the process.