FIX MY BRAND WITH ALI CRAIGCUSTOM VIDEOGRAPHY, EDITING WITH MOTION GRAPHICS
We collaborated with Ali Craig, producer and brand strategist, on her new tv show that would air on the Success Network, on Apple TV. When we connected, she had already begun the re-branding process for 9 guests, so she had a ton of footage for us. The challenge was finding a consistent through line that would bring consistency across the series, even when the guests had different experiences. We shot her speaking footage in Las Vegas that would help to bridge the content, and used a Hero’s Journey story arc that would connect with the audience. The result was a modern, edgy series that touches on the very raw, human emotions that emerge when a business goes through transition. You can check out the full series right here.