ERIC COVINO'S WDW PLANNING PRO

PERSONALIZED EDIT WITH MOTION GRAPHICS

Eric Covino was launching his new program, WDW Planning Pro, that would help families and couples plan a trip of a lifetime to Walt Disney World, without the stress and overwhelm. Eric has so much knowledge to help shortcut the line ups, get the best rates, and plan a trip where the kids and the adults would actually have fun, so I wanted to showcase his knowledge through stories. We wanted a video that would authentically connect with the families that he wants to help, so we brought together his personal story and existing vacation footage, with a fun, upbeat “opt-in video” that would grab attention in the newsfeed.