The longer you’ve been in business, the more important it is to have a strong handle on forecasting, planning and implementing.  When you’re serious about growing and scaling, flying by the seat of your pants just doesn’t work anymore. It’s so important that you have a tight strategy in place that will help you to realize your goals.

If you’re anything like me, I’m always really interested to see how others have managed to grow and scale their businesses. I never see their model as a template, because everyone’s business is different, but I’m big on creating powerful systems. If there’s something that I can adapt into my own business, I’m always eager to check it out.

In today’s video, I wanted to share 3 key strategies that I’ll be implementing this year to help me grow and scale .. and I hope that it gives you some food for thought on how you can grow yours too!


  1.  Building out Killer Funnels.

    Okay, you guys know that I’m a totally funnel nerd.

    When it comes to strategies and tactics about this stuff, I’m all ears.

    But I’ve also come to realize that I’ve learned enough, and now’s the time to implement! A couple months ago, I was happy to finally cut ties with Mailchimp, and moved over to Active Campaign. Not to bash Mailchimp, but it just didn’t have the segmentation and automation features that I needed to grow. And Holy cannoli!! The tagging features are out of this world.

    With this new software, I’m able to send subscribers through different funnels based on their behaviors. And that it kinda blows my mind. Building a funnel like this with multiple emails within each segment will take a lot of work up front .. and to be honest, I’m not going to be so hard on myself to build everything from the get go.

    I’ll begin to implement each section of the funnel one by one, then over time, I’ll have a complete killer funnel. I’ll be adopting a hybrid of Todd Brown’s 6 figure funnel formula and Ryan Deiss’ The Machine, but the idea is that your business will always be indoctrinating new subscribers to your brand and sending out offers, while the front end pays for itself. Pretty awesome right?

    So basically, this funnel has 4 main sections: there’s the indoctrination where you build the relationship between the new subscriber and your brand. There’s an engagement series that’s ultimately used to test the level of engagement of your subscriber. There’s an ascension series that leads into an offer, otherwise, they’re moved back into a re-engagement series.  I’ll be reporting more on how my funnel’s doing in future blogs too, so if you had any questions about it, just let me know in the comments and I’ll be sure to address them.

  2. More In-Person everything.

    There’s nothing like real life 1:1 interactions when it comes to creating connections, whether it’s in business or in your personal life.

    Besides, life gets lonely when you’re stuck behind a computer all day, so I’m getting intentional about getting outside, meeting more entrepreneurs in person, making new friends in my new country AND launching my new In-Person Videography package in the vewy, vewy near future 😉

    It’s so important that I keep honing in and mastering my videography skills and that I never lose touch of that face to face component. I also love seeing clients come alive behind the camera when they have the right guidance and coaching and it’ll be amazing to provide that experience again in person.

    I’ll be sharing more details in the coming weeks, but as a teaser, think of this: you coming to Portland where I put you up in a fancy hotel, with a dinner avec moi, your brand video shoot over the course of 2 days, and spa treatments to help soothe any post-camera anxiety.

    Sounds killer right?! I cannot WAIT to share more with you, and also just knowing that I’ll be delivering the best videos that I’ve ever created for my clients.

  3. Creating Brand Partners.

    There’s so much power in making the right connections. When it comes to business alliances, I admit I’m a little shy to reach out, but the connections that I have made in the past year have truly blossomed into beautiful networks where we can cross-promote and even support each other’s packages.

    This is something that I want to encourage you to be really intentional about because it really can help you build visibility quickly with the right people supporting you.

    Think of 3 complimentary businesses that you could create an alliance with. Then go ahead and reach out! Offer them something valuable in exchange for a training they could provide for your clients, or something that would be of service to them. You’d be surprised at how much people appreciate the gesture.

Wanna continue the conversation? Join the video party in my Facebook group, Craft to Camera where we chat all things video! 


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